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MetLife (via The Designory, Chicago)
researched and wrote social content

Aon Insurance
NSO.com site relaunch – content creation, curation, seo strategy

Read content platform

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State Farm (via DDB Chicago)

creative director/copywriter, financial services and branded digital teams

At DDB, I helped lead a team that turned a mixed bag of legacy articles, discussions, videos, financial calculators, and third-party content (with just 1% of traffic on StateFarm.com) into a compelling and engaging new resource. I named it and wrote or repurposed 1000 pages, working with the UX and SEO teams in Chicago and New York.

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Messaging, social and UX strategy: State Farm Neighborhood Assist. State Farm gives grants of $25,000 to nonprofit groups across the US. We helped them create the program, the site, and the social components.

Neighborhood Assist - http___results are

StateFarm.com

See StateFarm.com content

See State Farm DM

Country Insurance (via BBDS Chicago)
ag print

TransUnion

eDM and content creation

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LaSalle Bank (via Cramer-Krasselt)
consumer brand tv and first online banking campaign

MunichRe Healthcare (via Mobium Chicago)
risk management brochure, created visual concept of 'risk'

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Amica Insurance (via Imagination Chicago)
created articles for PATHWAYS content hub

Discover Card
DM and email content

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